mo versus o


a term for differing schools of political campaign theory, originated by abcnews’ the note internet report referring to the iowa caucuses of january 2004. “mo” refers to momentum, or the last-miute media impact of a candidacy, whereas “o” refers to organization, the ground troops of a campaign fomenting a result.

for interest, “mo” triumphed in iowa 2004, as the insurgent campaigns of john kerry and john edwards soundly defeated the old frontrunners howard dean and d-ck gephardt.
“so this will be a contest of mo versus o.”

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