Nemotex


a culture of cookie-cutter ultra-commercialism. derived from a short play, “escape from nemotex” by paul lavrakas. the play is a cheesy, over the top sci-fi play with a preachy moral about environmentalism; but lends itself as a useful term to describe places, television ads, products, decorating and graphic design styles, ways of speaking and thinking, and even people. in the fictional future land of nemotex, all surviving members of humanity live in a giant, subterranean mall. all men are named bob and women are named jennifer, meals consist of a pill and people constantly chant the mantra, “buy more! buy more! throw it away! throw it away!” at the conclusion of the play a group of renegade teenagers climb to the barren surface of the world and discover the last remaining tree on earth.

things, places, decor and people are nemotex when they: have the appearance of high quality but are in truth plastic, when everyone in the area has the same thing with only slight variations and it begins to be creepy, or when a product is so unnecessary that it’s only purpose is to keep the economy moving.
“dallas has some really nice restaurants, but it’s just too nemotex for me to want to live there.”

“i have to admit, i’m secretly tempted to buy that automatic egg-cracker, even though it’s really nemotex.”

“most people would probably say she’s attractive, but her look just screams ‘nemotex’ to me.”

“you bought an ‘as-seen-on-tv’ product? you know that’s ‘nemotex, the store’… right?”

“welcome to nemotex!” -while entering a wal-mart

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