News Corp
(business & media) 3rd largest media holding company in the world; us holdings include fox news, wall street journal, new york post, and dow jones; in the uk, news of the world, -the sun-, -the sunday times-, & the times (london); and a couple dozen papers in australia, plus sky broadcasting. news corp also owns harpercollins & 20th century fox.
news corp is fairly aggressive for a holding company in actually imposing a unified strategy and brand ident-ty on its holdings. it was created by rupert murdoch from news, ltd. (a firm created by murdoch’s father, sir keith) in 1979, a few years after he went on a media buying spree in the usa. murdoch became a us citizen so he could legally own us tv stations. the murdoch family owns 29% of news corp; saudi prince al-walid bin talal owns 7%.
news corp launched fox news in 1996 to compete with cnn; shortly before this, news corp also launched the neoconservative magazine -the weekly standard- with william kristol as its editor.
news corp is not as large as walt disney or time warner, but it has been far more successful as a business model than its larger compet-tors. that’s mainly because murdoch focused on finances and political strategy, whereas the other media conglomerates remain unwieldy, random agglomerations. it’s like a battle between a remorseless bulldozer and a large heap of sand.
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