Phat Number
a “phat number” is some marketing sales buzz factoid that is true in a specific context but mis-leading the audience in a deceptive way.
for instance saying something is 99% fat free, is true but a useless number as the sugar content is usually more important and is manufactured into foods at un-healthy levels.
phat numbers are also commonly used in it circles when large corporations (microsoft/ibm/oracle) are trying to sound up beat about their market share.
saying mcdonalds burgers have only 6% fat. (but 60% carbohydrates) is a phat number.
saying that sweet yoghurts are 99% fat free is another phat number, because it’s the sugar that makes you fat.
detergents with claims that their product “contains no phosphates” or 0% phosphate, when the fact is that phosphates do not exist in any detergent, so it’s a phat number.
saying something is “free” or 0 dollars when you need to hand over a credit card number before signing up, makes 0 (zero) a phat number.
ibm reports they have acquired 18000 new customers is a phat number as they do not qualify what is a “new customer”. is it clients who upgraded s/w ? or clients who have not had ibm s/w before ? very ambigous so it’s a phat number.
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