Pinkwashing
the act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.
kfc: together we can make the largest donation in komen history.
consumer: stop pinkwashing me, you f-ck-head! why wouldn’t i just donate money to breast cancer if i wanted to?! everyone knows you benefit more than the cancer foundations!
1 more definition
the use of breast cancer by corporate marketers in which companies promote their products with claims to donate a percentage of proceeds to the cause
i’m so sick of of every retailer pinkwashing so that i’ll by their pink merchandise – what if i hate the color pink?!
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