piranha effect
the exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.
the advertising campaign was communicated through a microsite, social media venues, viral video, print, gr-ssroots events and out of home media. the piranha effect was amazing.
the term for when a guy gets a girlfriend and immediately becomes desired by other girls. it is a sociological phenomenon involving social status, showing that the man is okay to be desired. he has been approved by a sociological microcosm as a man who would make a good mate. it also involves compet-tion, the guy is almost a prize now, something that can be won in a compet-tion.
once one piranha bites, they all swarm.
single guy walks down hallway, girls barely notice. guy gets with hottie and now girls can’t stay away.
guy’s friend: man, the piranha effect worked wonders for him!
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