Popularity Swing
can be used to define when the popularity of a product or service gains momentum to another product due to the hype being switched over.
john: i’m using mysp-ce right now it’s the best.
joe: no, you should use facebook because everyone is using that now.
john: since everyone is using that i guess i will switch over then.
if people switch from call of duty to battlefield 3 there is a popularity swing because all of their friends are playing that one game.
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