purr word
a word used to induce a positive response or -ssociation in the person hearing or reading it. commonly used to appeal to people’s emotions rather than their reasoning, and thereby get them on your side.
antonym: snarl word
george bush peppered his discourse around his war plans with phrases intended to -ssociate an invasion of iraq with “peace” and “freedom.”
“for all who love freedom and peace, the world without saddam hussein’s regime is a better and safer place.”
— george w. bush
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