pyramid guilting


combines “pyramid” as in pyramid sales, and guilting, to provide a collective descriptor for all those items of social media content that seek to get themselves viral by exploiting human decency and empathy.

individually they are generally good and moral, but as a collective phenomenon, they are experienced as moral blackmail and only cause empathy fatigue and insidious alienation from the causes they seek to promote.
that pyramid-guilt post was trying to suggest i wasn’t loyal to my friends unless i liked, shared and copy-paste posted it to everyone.

pyramid guilting is usually bad and wrong and ‘poor me’ attention-seeking but, just sometimes, it really is done for a sufficiently good cause.

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