Radio Media Tour
by definition, a radio media tour is a series of back-to-back radio interviews that
allows a spokesperson to be interviewed by multiple radio stations and/or networks within a few hours. a spokesperson interacts directly with radio reporters
and this maximizes on-air time for a spokesperson, typically three to four
minutes per interview. a radio media tour is a pr device used to publicize anything from a new alb-m release to a museum exhibition.
i really liked victoria justices’ single ‘gold’ from summer 2013. however, maybe it would have been more successful if her record company had put more effort into promoting it…such as organizing a big radio media tour. i think victoria has a nice personality and if the public had heard her discuss the song on a radio media tour maybe it would have had a bigger impact.
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