responsorbility


an act that is normally overlooked when committed by the average person, but causes an uproar due to celebrity status. often this results in the cancellation of a monetary contract due to the bad publicity and the company’s attempt to distance itself from the event.
after pictures of michael phelps smoking a bong circulated the internet, kellog co. chose not to renew their sponsorship contract with phelps, citing that phelp’s behavior was not consistent with their corporate image – his failure to meet his responsorbility cost him dearly.

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