rhetorical hyperinflation
the rapid and out-of-control increase in the face value of words used, accompanied by an equal or greater decrease in the real value of those words.
(in 1998 baseline value): “this sausage roll is a bit dry.”
(in 2007 after 692% (approx) rhetorical hyperinflation): “this sausage roll – el rodillo de la diablo – is a desert of pastry which has sucked my moisture, my bodily essence, indeed my living soul into its dry, barren abyss. cough.”
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