Rules of Thumb


the three simple rules valves’ art staff used for creating the box art of the game left4dead.
the rules of thumb are:

1) there should be a hand in it somehow

2) the hand should have a thumb bitten off, so customers would look at the four fingers remaining on the hand and think, “hey, four.”

3) under no circ-mstances would they use photoshop. l4d is a visceral experience, and its box art deserved the same approach.

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