shogress (n.)
making a show of progress rather than accomplishing anything that could actually be construed as having any value to anyone for any purpose. actions that cannot be related to any goal or objective. shogress typically occurs when everyone in the organization is ‘aware’ and there is a ‘network’ and a lot of ‘buzz’ and everyone ‘is talking about this now’ but measurable numbers related to the project objective haven’t budged a bit, or have trended less favorably.
a situation that would be described as shogress (n.):
question: “the october goal was 7% over last year. did they meet that number?”
answer: “they nominated a new champion for that area, and they also sent in examples of their marketing collateral for everyone to review. i posted it on the website!”
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