a marketing campaign often designed (although not necessarily) as a larger game, challenge, or treasure hunt. begins life focused at a small, tight core group and spirals its way out in a predictable and controllable fashion into the mainstream consciousness. the eventual goal is to create as much user-generated excitement and subsequent media interest as possible, while only spending marketing dollars on the product itself. first coined by frank o’connor of bungie.
wow, that spiral marketing campaign was innovative and ground-breaking!
an obligatory gathering where neither the felcher or the felchee is particularly fond of partic-p-ting in and/or attending. most often found in family type environments. both the felcher and the felchee are victims of circ-mstance. “mama is giving a felchfest for those dumb little kids birthday. i have to go.” (an example of the felcher) […]
- chew my squirrel
as a phrase, is synonymous in context with “kiss my -ss”. person 1: “wouldn’t it be great to have a monkey?” person 2: “that wouldn’t be great at all. monkeys throw their own feces at eachother.” person 1: “yeah? well you can chew my squirrel!”
- Chief Reefster
standardized english form, from the gullah and afro-carib, “bifalla ohtdareef”, the headman of a subtropical or tropical community, who is nominally responsible for the well-being of its members. the chief reefster’s actual function is more totemic and dramatic than administrative, and his power is thought to emanate divinely from the surrounding or nearby ocean’s reef […]
the word for an online diary/journal, as opposed to blog. the world’s first bjournal is found at www.jtoddm.blogspot.com he wrote about the game on his bjournal
- Femmy Boy
a boy that purposely dresses in a girly fashion. most commanly seen today in the tight-pants-wearing “skater” population. they sport smooth chin length haircuts with long bangs that hang down across their eyes. a true femmy boy has androgynous facial features and will spend numerous hours plucking his eyebrows. “that d-mned femmy boy is just […]