spiral marketing



a marketing campaign often designed (although not necessarily) as a larger game, challenge, or treasure hunt. begins life focused at a small, tight core group and spirals its way out in a predictable and controllable fashion into the mainstream consciousness. the eventual goal is to create as much user-generated excitement and subsequent media interest as possible, while only spending marketing dollars on the product itself. first coined by frank o’connor of bungie.
wow, that spiral marketing campaign was innovative and ground-breaking!

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    an obligatory gathering where neither the felcher or the felchee is particularly fond of partic-p-ting in and/or attending. most often found in family type environments. both the felcher and the felchee are victims of circ-mstance. “mama is giving a felchfest for those dumb little kids birthday. i have to go.” (an example of the felcher) […]

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    a boy that purposely dresses in a girly fashion. most commanly seen today in the tight-pants-wearing “skater” population. they sport smooth chin length haircuts with long bangs that hang down across their eyes. a true femmy boy has androgynous facial features and will spend numerous hours plucking his eyebrows. “that d-mned femmy boy is just […]


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