sponvertise
a word resulting from the growing popularity of combining sponsorship with advertising budgets.
verb. sponvertise: the inseparable combination of sponsoring and advertising a product, service, activity, etc.
noun. sponvertiser: a person or ent-ty who sponsors and advertises a particular product, service, activity, etc.
verb. the company’s decision to sponvertise the event meant a mixed budget commitment of both sponsorship and advertising support dolars.
noun. to partic-p-te in the network television broadcast, sponvertisers were required to buy advertising airtime in support of the event and to sponsor related publicity activities.
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