syntegration
sin·te·gra·tion
pr-nunciation: “sin-t&-‘gra-sh&n
function: noun
1 : in marketing, the act or process that demonstrates a perceivable link between the attributes of a magazine/media property and those of a brand/product. syntegrating a : the successful coordination of a brand into a media company’s/brand’s environment.
the syntegration of mini automobiles into dwell magazine, with its focus on modern architecture and design, featured a postcard campaign that simultaneously touted the automotive brand’s sharp, modern design sensibility and a road trip to on-the-map, meaningful architectural locations around the us.
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