The Mainstream
a machination of the corporate world. designed to target a creative outlet and turn it into a business model, target market, key demographic, etcetera.
how the mainstream operates:
1. the mainstream is established…
2. an alternative is established to the mainstream…
3. the mainstream targets the alternative…
4. the alternative becomes the mainstream…
and therefore the alternative loses its ident-ty, having become absorbed by the very system it was established to rally against. mainstream for the m-sses…
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