To hipmunk


to design functionality and user interface based on the way users would benefit most; to apply user-centric thinking foremost.
virgin america was the first airline to really think about hipmunking their planes. i can plug in my laptop with a regular connection like we do everywhere else in the world. and i can order a soda from my seat without bothering other p-ssengers. they really thought about my needs when they deigned their aircraft. on the flip side, to hipmunk siri, apple might need to start over altogether with a user-centric approach.

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