Youthenize
to make one look or feel younger
with her/his new hair color, cut & style she/ he was youthenized instantaneously!
opposite of brand euthanasia … engendering your brand with younger age cohorts.
“maverick” marketing is often harnessed to “ youthenize ” a brand. “youthenize” is a consulting word originated by the new england consulting group. it essentially means that unless you keep a brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “youthenize” or “euthanize” your brand.
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