zadig et voltaire
brand: a luxury store tailored towards the upper echelons of the bourgeoisie, who, in an attempt to preserve an outward image of punk-rockness, wealth, and cultural awareness are essentially reproducing the expected behaviours -ssociated with status anxiety. clothes are overpriced if the measure is quality; all value is ascribed through social conventions.
person 1: d-mn, is that ripped shirt zadig et voltaire?
person 2: of course.
person 1: well, d-mn, you must be a modern, successful capitalist, cat!
person 1 (internally): *sigh* i wish, if only i were. instead i try to mask my economic commonality by in-debting myself with outrageous purchases relative to my income.
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