(marketing) the extent to which consumers are aware of a particular product or service
Usage Note


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    noun the process by which the reputation of a particular brand or product becomes tarnished by adverse publicity

  • Brand-equity

    noun Examples Usage Note

  • Brand-extension

    noun (marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching noun

  • Brand-image

    noun the attributes of a brand as perceived by potential and actual customers Contemporary Examples It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014 noun

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