Rollout



noun
1.
the first public showing of an aircraft.
2.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:
the most lavish rollout in soft-drink history.
3.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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