shelf shock


when there is an overload of senses to shoppers when they go to a shelf and it is filled to the brim with eyecatching/bright colored boxes making the shopper overwhelmed and angry.
shopper: “aarrrggh! muh eyes! muh head! too…many…things…trying to get my attention!”
shopper #2: “ha ha, you just got shelf shock!”
shopper 2 starts to laugh his @$$ off at other shopper’s misery

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