blinge fashion
founded in july 2015, blinge is a
clothing rental website that allows its customers to access branded
and designer clothes without actually having to purchase them. founded
by pooja dubey, shikhar khanna and shashwat gopal, it aims to solve
the age old problem of girls/women of not having anything to wear for
particular occasions even after having overflowing wardrobes.
women who can afford designer clothes tend to spend a fortune on them
and end up wearing them just once o twice and the ones who aren’t
able to afford them end up settling for cheap alternatives or simply
not the right outfit for the right occasion. blinge aspires to be the
middle ground for women from all economic brackets.
within a couple of months of its launch, blinge has found a niche’
market for itself. currently serving in mumbai, with it 4x expansion
plan in the next 6 months, it plans to expand itself to delhi,
bangalore, pune, chandigarh and ahmedabad.
housing many high end western wear brands such as zara, dkny, mango,
bebe and ted baker as well as a number of ethnic outfits by designers
such as kimz neha mehta couture, amisha and priyal, neema nath tantra
by ratna jain, shilpa raina wahal, aparajita mamgain, raienaa bhatia
and igt by isha gupta, blinge has something for every occasion.
whether its a sunday brunch or your best friend’s wedding, the
perfect set of formals for your office meeting or a sat-rday night
party attire, blinge has not just clothing but also bags and
accessories. it’s a single stop for all your fashion equirements.
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