co-promo


media term for those current tv shows where wannabees or one-star celebs hoping to raise their public profile are encouraged to compete, be humiliated, bullied, or patronised on camera…

great symbiotic relationship — the media get hours of cheap or unpaid labour; everyone gets their fifteen minutes of facial recognition; one or two win through to big bucks…
‘jeez ! yet another co-promo on tv… this time it’s the whiplash school of cookery comp…but dammit, i love them all…it’s so addictive…’

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