See negative advertising
noun 1. the increase of the principal of a loan by the amount by which periodic loan payments fall short of the interest due, usually as a result of an increase in the interest rate after the loan has begun.
- Negative advertising
noun an approach to advertising that focuses on negative aspects of a rival product or candidate; also called negative advertisement Examples Negative advertising usually backfires on a candidate.
- Negative base excess
negative base excess n. A measure of metabolic acidosis based on the amount of strong alkali that would have to be added per unit volume of whole blood to titrate it to pH 7.4 while at a specified temperature and carbon dioxide pressure.
noun, Chemistry. 1. an inhibitor.