Short for business-to-business, the exchange of services, information and/or products from one business to another, as opposed to between a business and a consumer (see B2C).
A high-level programming language developed by Dennis Ritchie at Bell Labs in the mid 1970s. Although originally designed as a systems programming language, C has proved to be a powerful and flexible language that can be used for a variety of applications, from business programs to engineering. C is a particularly popular language for personal […]
- Organic SEO
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers. See White hat […]
- inbox placement rate
Abbreviated as IPR, in permission-based email marketing the inbox placement rate is a deliverability benchmark that is used to determine what percentage of send emails reach the intended subscriber’s inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based […]
In search engine optimization (SEO), adjacency is the term used to describe the relationship between words used in a search engine query. A higher value is placed on Web pages where the search terms appear next to one another as compared to the words appearing on the same page, but separated by other words.
- Project Director
The project director of an information technology team is responsible for managing a project at the strategic level. The project director is typically the project’s point person, managing resources and overseeing finances to ensure that the project progresses on time and on budget. The director reviews regular progress reports and makes staffing, financial, or other […]