Abbreviated as IPR, in permission-based email marketing the inbox placement rate is a deliverability benchmark that is used to determine what percentage of send emails reach the intended subscriber’s inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based only on email bounce rates.
In search engine optimization (SEO), adjacency is the term used to describe the relationship between words used in a search engine query. A higher value is placed on Web pages where the search terms appear next to one another as compared to the words appearing on the same page, but separated by other words.
- Project Director
The project director of an information technology team is responsible for managing a project at the strategic level. The project director is typically the project’s point person, managing resources and overseeing finances to ensure that the project progresses on time and on budget. The director reviews regular progress reports and makes staffing, financial, or other […]
- IT Project Coordinator
The project coordinator works across groups, aligning internal team members and external stakeholders. IT project coordinators may coordinate project phases and schedules, arrange support services, order supplies, and track progress. The coordinator typically reports to the project manager and serves as a department liaison to product developers and marketing executives. IT project coordination brings together […]
- Marketing Automation
Marketing automation is a component of customer relationship management (CRM) that uses software and applications, often SaaS or hosted applications, to automate marketing processes. The benefits to using automation is that is removes the time-consuming tasks associated with manual customer data management for list segmentation and campaign management. See customer relationship management (CRM).
- Partner Relationship Management
Abbreviated as PRM, partner relationship management is the term used to describe business strategies and processes used by a company to communicate with its channel partners. In many ways, PRM software and processes are similar to customer relationship management (CRM) as it enables the organization to automate channel partner business functions and gather real time […]