Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.
Web analytic software can also be used to monitor whether or not a site’s pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.
- Web Authoring
(web â´th&r-ing) (1) (adj.) A category of software that enables the user to develop a Web site in a desktop publishing format. The software will generate the required HTML coding for the layout of the Web pages based on what the user designs. Typically, the user can toggle back and forth between the graphical design […]
- Web Beacon
Also called a Web bug or a pixel tag or a clear GIF. Used in combination with cookies, a Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the […]
- Web clipping
(v.) Extracting static information from a Web site in order to display the data on a Web-enabled PDA. The idea behind Web clipping is to conserve the PDA’s resources by extracting once any static data, such as graphics, logos, photos or even unnecessary text and storing that data on the PDA. The PDA will then […]
- Web collaboration
Web collaboration provides an organization with the capability to collaborate with customers or internally via the Internet in real time. Web collaboration packages generally consist of Web-based tools within Web sites to assist an organization in the area of sales, new revenue-generation opportunities, and to enhance customer satisfaction. Web collaboration is essentially the back-end software […]
- Web content management
Web content management (WCM) is a bundled or stand-alone application used to create, manage, store and deploy content on Web pages. Web content types can include text, graphics and photos, video or audio, and application code that renders other content or interacts with the visitor. WCM may also catalog or index content, select or assemble […]