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a black person’s excuse for being ignorant or doing ignorant sh-t. the person who says that they are “keepin’ it real” usually claims to be denying pop culture and sticking with their own thing.

chris rock had a good description:
rock: nothing makes a n-gg-r happier than not knowing the answer to your question:
(first person):”what’s the capital of zaire?”
(n-gg-r):”sh-t, i don’t know that!….keepin’ it real!”
rock: yeah, real dumb!
staying true to yourself, your faith, your life and constantly seeking the truth.

you are keeping it real as long as you do not harm yourself or anyone around you physically mentally or spiritually.

you try to benefit the environment and society that surrounds you and eventually serving humanity for the greater good.

by keeping it real you are authentic and do not follow the geopolitical or corporate economic norm, but you strive to develop a norm that is centered on peace, truth, and unity.
love life, live life, after life

– keeping it real
not being fake or influenced. being true to yourself and your values, but more importantly, being true to innate values that all people acknowledge as respectable. not frontin, or inhibiting yourself or pretending to be something your not; but also not following dominant values that should not be acceptable.

honesty, doing the right thing, genuineness, fairness and reasonability are generally aspects of keeping it real. gandhi kept it real because even though his acts were controversial or illegal, they were never harmful and society now knows he was doing the right thing.

also used in a more jocular way to explain an individual’s behavior that they may have thought was the right thing to do out of stubbornness or disregard for others, but it wasn’t really keeping it real because the social concensus is that it is not.
– matt respects everybody, he is genuinely nice to friends and strangers and does not seek out conflict with people or put them down. he is keeping it real.

– joe stands up against bullies at his school and defends kids who are getting made fun of, even though he is quite popular and doesn’t hang out with those kids. he is keeping it real.

– ashley skipped friday night partying with her friends to stay at home and watch movies with her sister who just broke up with a boyfriend. ashley is keeping it real.

– josh just isn’t a very smart person, but he puts effort into doing the best he can. he is keeping it real.

alternative example:

latoya: tanisha why did you call me out for buying my shoes at walmart in front of everybody.
tanisha: i’m just keeping it real, why does it matter where you buy your shoes?
latoya: girl you are not keeping it real, i know it doesn’t matter where i buy my shoes but people still might make fun of me for it. it’s really just none of their business.
the act of being yourself, usually by buying and wearing sh-t that everyone else has.
wearing all this expensive brand name sh-t -ssures that i’m keeping it real.