MAMOTT
abbreviation of “middle aged man on the toot”, meaning a man that goes to the pub often and drinks heavily.
many 40-50 year-old blokes spent much of their youth in pubs. since that time, many traditional public houses have either closed(1) or been turned into trendy gastro-establishments or brash, loud bars. mamotts are part of a trend where drinkers are returning to their roots, seeking out quieter bars, often with “real ale” offerings, and are starting to rebuild a traditional pub culture.
this trend is increasingly being acknowledged in social science research circles, for example by dr lyn brierley-jones of sunderland university where mamotts are perfectly described in the “traditional” drinker cl-ssification(2).
references:
(1) according to camra, an average of 31 pubs are closing down every week in the uk
(2) abstract: habits of ‘home’ and ‘traditional’ drinking: a qualitative -n-lysis of reported middle cl-ss alcohol use
brierley-jones, l., ling, j., mccabe, k. e., wilson, g. b., crosland, a., kaner, e. f. and haighton, c. a. (2014) sociology of health & illness, 36: 1054–1076
doi: 10.1111/1467-9566.12145
related word: mamil
this is a good bar, though rather full of mamotts
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