visual influence


the process of utilizing elements of a story that are seen to evoke emotion and connection. it is a trend that is dominating social media that features stylized content creation by unique individuals. it is based on the concept of showing instead of telling a story. this is driven by the understanding that visual aspects of communication are the most effective due to a decrease in attention span.
the top rated vloggers on youtube have been recognized for having the most visual influence in media.

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