the act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for lgbtq equality (and earn consumer credibility)–but with a minimum of effort or pragmatic result. (akin to “green-washing” with environmental issues and “pink-washing” with breast cancer.) lgbtq lgbt slacktivism hacktivism pride gay pride lgbtq pride
“people are so excited that the city painted the crosswalks with lgbtq-pride colors, but in all seriousness, i think it’s just rainbow-washing.” lgbtq lgbt slacktivism hacktivism pride gay pride lgbtq pride

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