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Personally Identifiable Information (PII)

Personally Identifiable Information, or PII, refers to information or data that can be used to discover or distinguish an individual’s identity and specific details about the individual. While definitions for PII vary slightly, the National Institute of Standards and Technology (NIST) specifically defines personally identifiable information as: “any information about an individual maintained by an […]

presence

(1) The ability to detect the electronic presence of other users who are connected to the Internet, through a PC or mobile device, and whether they are available in real time. Presence services are commonly provided through applications like Finger, SMS, instant messaging clients, and discussion forums, although a number of companies are developing products […]

predictive merchandising

Also called automated merchandising or personalized product recommendations, in electronic commerce it is a search technology that integrates data and predictive analytics to generate site merchandising. While exact features of predictive merchandising services differ from vendor to vendor, there all have some common functions. Usually tracking tags are used in a merchant’s e-mail and on-site […]

phpAuction

The name of a popular Web-based PHP auction software package. Users can purchase and install phpAuction to create an online auction site in a PHP, MySQL for Unix/Linux environment. The phpAuction software can be deployed on a Web server for online auctions or as stand-alone software for live auctions. The software handles all aspects of […]

Play To

A feature in Microsoft’s Windows 7 operating system that enables users to play media, including music, photos, and videos from your PC to any devices that are connected on the network. To use the Play To feature, users can right-click the files on their computer, and choose “Play To” and select the device you want […]

Private Cloud

Private cloud is the phrase used to describe a cloud computing platform that is implemented within the corporate firewall, under the control of the IT department. A private cloud is designed to offer the same features and benefits of public cloud systems, but removes a number of objections to the cloud computing model including control […]

page view

A Web page that has been viewed by one visitor. Page views are often used in online advertising, where advertisers use the number of page views a site receives to determine where and how to advertise. Compare with page hit.

page impression

The exact number of times a specific Web site has been accessed or viewed by a user. A page impression acts as a counter for Web pages, informing site owners how many times their sites were visited. Page impressions are also referred to as hits.

pink contract

A slang term used to describe a special contract between an ISP and a customer whereby the ISP will permit that customer to send unsolicited email (spam) or setup a spam-like website.